Word as Image Project Introduction
The Word as Image Project is an exercise in translating an abstract symbol — a word — into a physical representation of its meaning. Take the example above. "MOLD" works on multiple levels: it is molded out of bread into the shape of the word "mold," it has molded (that is, it has undergone the biological process of becoming moldy), and it is literally encrusted in thriving mold colonies. This layered interpretation of the adjective, verb, and noun senses of the word make this a quintessential example of the project. Note also that the font is round and soft like mold rather than something calligraphic, with serifs and elegant lines that don't match the feeling of the word.
Consider the type of word you wish to choose. Nouns like "ICE" or "WAX" are easy to envision as physical objects, whereas conceptual nouns like "KINDNESS" or "BETRAYAL" are difficult. Simple verbs such as "MELT" are easier to execute than words like "LISTEN" because you can make letters out of materials that melt, but ask yourself, what materials listen? It might require audio recording technology to achieve the latter. Adjectives can work well for the project when they describe a quality of a material such as "SOFT" or "MAGNETIC."
This project is in two parts. The first is to generate a written proposal with illustrations, materials list, cost analysis for said materials, and a plan for how to create the word. This must include examples of several fonts with written descriptions of the qualities that make the aesthetic of the font match the feel of the word. You must turn in your proposal and get approval before you move on to creating your physical word. You may be asked to change aspects of your design and resubmit for a second review.
Once you receive approval on your proposal, you may begin to fabricate your word. In the course of making it you might diverge from the strict proposal, but you should generally be following the plan you set forth. If you need to alter your plan, you must notify the instructor and amend your proposal. Think of this assignment like a professional commission — if you are working for someone, the changes you make affect the budget, timeline, and client.
